LaunchReel AI / Product video with Claude
How to make a product video with Claude
Claude does not output video files; it writes the code that draws them. You can do that yourself: have Claude Code write scenes for a code-based renderer such as Remotion or Motion Canvas, preview, adjust, and render to MP4. Or paste your URL into LaunchReel AI, where Claude Opus 5.5 writes the brief and the storyboard, our code turns the approved storyboard into scene files, and our render machines produce a 16:9 film.
No email and no card to start. You see the brief and the storyboard first; we ask for an email only when you want the preview rendered.
What is free, what costs credits
- Free, no email: the brief and the storyboard, written from what you paste. One storyboard rewrite is free too.
- Free once per verified email: a watermarked 720p preview of the film (and a few per network per day).
- Credits from one-time packs, from $9: 1 to change a shot, 10 for a clean 1080p export, 20 for 4K, 5 to start another product. See pricing.
What the film is today
- 16:9 only, 1920×1080 or 4K. A 9:16 vertical cut is not available yet.
- Silent: captions are burned in and you also get an .srt file. No voiceover or music yet.
- MP4 files. No GIF export.
Path 1: do it yourself with Claude Code
This is a real option and costs nothing beyond your time and model usage.
- Pick a renderer. Motion Canvas is MIT-licensed. Remotion is free for individuals and companies of up to 3 employees; larger for-profit companies need its company license.
- Write the brief yourself: who it is for, three to six points, the exact words and numbers.
- Ask Claude Code for one scene per shot, with timing, and give it your screenshots and brand colours.
- Preview, then ask for changes shot by shot. Render to MP4 when it looks right.
Path 2: the hosted path
LaunchReel AI does the same steps for you: it reads your site or repo, writes the brief, writes a storyboard you edit, turns it into scene files with a look chosen for your product, renders on its own machines, and lets you change one shot after the preview. On the author pass, used on some projects, Claude rewrites individual shots and checks rendered test frames before the film is cut. The Claude Opus 5.5 page explains the pipeline and examples shows a finished film with its making-of.
What Claude is good at here, and what it is not
Good: exact text, timing and layout arithmetic, and keeping a dozen shots consistent with one brief. Weak: judging motion without seeing it. That is why, in either path, you want rendered frames in the loop, not only code.
What a scene file looks like
;; GENERATED by launchreel src/lib/scene-codegen.ts from the confirmed storyboard. Do not edit by hand:
;; change the storyboard and regenerate. 16:9 · 30 s · en · 7 shots
;; ── s2 · tagline · 4–6.2
(text :id "s2" :from 4 :to 6.1 :text "Read it instead."
:font (:family "Inter" :weight 700 :size 128 :tracking -0.01)
:fill ink :position (960 545)
:in (preset "fade-up-by-char" :dur 0.5 :stagger 0.035 :from (:y 30))
:out (preset "blur-out" :dur 0.45))
;; ── s3 · word-card · 6.2–10.7
(use "big-word-ghost" :id "s3-word" :word "Read" :from 6.2 :to 7.4
:family "Inter" :weight 700 :size 260 :ink "#F2F1EC" :ghost-ink "#2F6DF6")
(use "ui-card-float" :id "s3-card" :src "assets/screen-1.png"
:from 7.3 :to 10.7 :y 625 :width 1060)
(text :id "s3-cap" :from 7.6 :to 10.7 :text "Any video or audio becomes a transcript you can read."
:font (:family "Inter" :weight 500 :size 50) :fill ink :position (960 200)
:in (preset "fade-up-by-char" :dur 0.5 :stagger 0.02 :from (:y 18)) :out (preset "fade-out" :dur 0.35))Questions
Can Claude make a video by itself?
Not as a video file. Claude writes text and code; a renderer turns that code into frames. That is also why text in the result stays exact.
Which renderer should I use for the DIY path?
Any code-based one. Motion Canvas is MIT-licensed; Remotion is free for individuals and small companies and needs a company license above 3 employees. Check each license for your case.
Is LaunchReel AI made by Anthropic?
No. LaunchReel AI is an independent product that uses Claude models. Claude and Opus are trademarks of Anthropic.
Try it on your own project
Paste your link. The brief and the storyboard come back in a few minutes, for you to correct before anything renders. See pricing.