How LaunchReel uses Claude Opus 5.5 to make a launch video

What does Claude Opus 5.5 actually do here?

Four things, all in writing, done by our writing desk, which runs on Claude Opus 5.5; when the desk is busy a fallback model steps in. It reads the public pages of your site and answers six questions, each with the page the answer came from. If your site does not say something, it says that instead of guessing.

Then it writes the brief: the audience, three to six selling points, the tone, and which screens to show. Then the storyboard: each selling point becomes a shot with a duration and the words on screen. Finally it drafts the scene, a description of layers, text, timing and motion that our engine compiles. Every number in the film must appear on your site or in your own note; a figure the site does not state is cut.

• What the product is
• Who it is for
• The pain it removes
• How it compares with alternatives
• Why you built it
• How a founder would pitch it

What does it not do?

It does not output video. A language model writes text and code; turning a plan into frames takes an engine that lays out type, animates it and draws every frame, plus an encoder. Ours renders each frame in headless Chrome and encodes it with ffmpeg.

It does not invent your interface. Screens come from your public pages or from pictures you add; the engine crops and places real screenshots and never draws a made-up UI. It does not film people, places or hands, and it does not make 3D renders or photoreal scenes.

It does not run up a bill on its own. The brief and the storyboard are shown as they are written, the first film is free, and credits are spent only on edits that land and on clean exports.

Why is the film code-rendered instead of generated?

Because a launch video is mostly words and real screens, and both must be exact. A diffusion model paints pixels, so UI text blurs and a product name can come out wrong. Our engine draws text as real type and places real screenshots, so what you approved on the storyboard is what renders.

Code also makes change cheap. Each shot is its own unit. Change one caption and only that shot is redrawn; the other shots stay exactly as you approved them, and every version of a shot is kept so you can go back.

It also lets the model check its own work. The engine renders a contact sheet, a grid of frames from across the film; the model looks at it, notices a caption that runs too long or a card that sits too low, and revises the scene before you see it.

How do edits work?

Once the preview is ready you get a timeline of shots and a chat beside it. Say what to change in plain words. The model rewrites that shot, the engine redraws it, and the rest of the film is untouched. The first 3 small changes on a film are included. After that a shot change is 1 credit, charged only when the change lands and refunded if the edit fails. Questions in the chat are free.

Bigger changes have their own prices. Rewriting the whole storyboard is 5 credits. A look change re-renders the film and counts as a small change. The Stage look, a dark cinematic version with one light on your real screenshots, takes about 5 minutes and is free to try.

Is LaunchReel made by Anthropic?

No. LaunchReel AI is an independent product operated by YK TECH INC. We use Claude Opus 5.5 as one tool in the pipeline. We are not affiliated with or endorsed by Anthropic; Claude and Opus are trademarks of Anthropic.

Where does "as easy as Lovable" come from?

Lovable made building a web app feel like a conversation: one box, a result, and changes by chat. LaunchReel applies the same shape to the launch video: one box for your URL, a film a few minutes later, and changes by chat. The difference is the material. Lovable writes app code from a prompt; LaunchReel writes a film plan from a finished site and renders it as code. The full comparison is on LaunchReel vs Lovable.