Changelog

What's new in LaunchReel AI

Product updates from LaunchReel, written for people who make launch videos.

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account

Sign in with Google

Gmail users can now sign in with one click on Google. The email code still works for every address.

  • The sign-in on your account page and on the checkout page now has a "Continue with Google" button above the email form.
  • Google sign-in works for Gmail addresses. For any other address, use the 6-digit email code as before; if you try Google with one, we say so and fill the email box in for you.
  • Signing in with Google lands you in the same account as the email code: the same projects, credits and daily login credit.

What it means for you: If you use Gmail, you no longer need to switch to your inbox to sign in.

Your LaunchReel account is your email address, and until now the only way to prove it was a code we mailed you. For Gmail addresses Google can prove it for us, so one click is enough.

We accept Google only for Gmail addresses for now, because those are the ones Google itself guarantees. Every other address keeps the email code.

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Publish to the homepage from the Share menu, a pricing page that knows you are signed in, and a simpler account menu

Publishing moves into Share with one button, every new film gets a music bed, and the pricing page knows you are signed in. The account menu is tidier.

  • Share now has "Publish to the LaunchReel homepage" as its first item. If you already have a clean export, it goes to review at once; if not, one button exports it and publishes it together.
  • The pricing page recognises the sign-in you used in the editor: your avatar shows in the header, your email is filled in and locked, with "use another email" if you want one, and checkout buys for the account you are in.
  • The three dots in the editor open a project drawer, and the avatar menu holds your balance, Upgrade plan, Settings and Sign out. Narration and music can be asked for in the chat.
  • The editor header fits tablet widths from 768 to 1279 px without clipping the avatar.
  • Every new film carries an instrumental music bed by default, under the narration. Ask in the chat for it lighter, calmer, another one, or off.
  • The pack chooser shows early-access pricing, with the regular rate crossed out beside it.
  • Pack sizes and the credits each action uses are updated, and early-access pricing runs until Nov 30.
  • A link to the home page can carry a site address (?url=), and the box fills in for whoever opens it.

What it means for you: Putting a finished film in front of other people takes one click from the place you already export, and you stay signed in wherever you go on the site.

Sharing a film to the gallery used to sit in the export box. It now lives in the Share menu with a real button, and if the clean export is not ready it is made as part of the same click, so you do not queue two things yourself.

We also fixed a quiet annoyance: after signing in to the editor, the pricing page behaved as if you had not. It now reads the same sign-in, so buying a pack from there goes to the right account.

filmschatversionstemplatesexportmobile

A new film engine, chat edits that touch only the shot you pick, film versions, a templates gallery and an After Effects export

Films are written shot by shot by the new engine. Chat edits touch only the shot you pick, every version is kept, plus templates and an After Effects export.

  • Every new film is written by the newer engine: each shot on its own, all at once, then one pass reads the whole film against what your site says. The old way of writing is retired.
  • Pick a shot, ask for a change in the chat, and only that shot changes. The chat first says in a short phrase what it will change and about how long it takes; every other shot stays exactly as it was. You can write in the chat at any time: a question is answered at once, a change waits its turn behind the one that is running, and replies follow the language of your message.
  • While the film is being made, the chat shows what is happening: a working note with progress, draft thumbnails of shots as they land, and a card per shot in the storyboard. Updated shots carry a marker until you have watched them.
  • A films and versions rail lists every film you have (by length, language and shape) with its chain of versions, so "the same film in Chinese" sits next to the English one instead of replacing it.
  • A director's note and a Brief tab show how your film was read: who it is for, the angle, what it stresses. Correct a line and the shots that depend on it are rewritten.
  • Screenshots are never used as the picture any more. The engine reads the elements on your pages and rebuilds them for the film's own frame, so text and buttons stay sharp when the camera moves.
  • Publish a finished film to the LaunchReel gallery for others to use as a template, and start your own film from one. Pro customers can export a finished film as an After Effects project.
  • A lighter, brighter homepage, a phone layout with the player on top and the chat below, a free credit every day you sign in (it keeps up to a cap), paying only the difference when you move up to a bigger pack, and an honest note when the studio is paused: your film waits in line and we say when it is expected back.

What it means for you: Films come out tighter, a change touches one shot and not the whole film, and every version you made is still there when you want it back.

The biggest change is how a film is written. Until this week one long pass wrote the film in order, and the later shots got thinner. Now every shot is written on its own at the same time, and a separate pass reads the whole result against your site and sends weak or off-brief shots back. The film keeps your product's own words and numbers, and anything the pass cannot find on your pages is left out.

Editing by chat got the same care. When you pin a shot, the change is limited to that shot, and the film tells you plainly what it is about to do before it starts. If the studio cannot take the work for a while, you now see that instead of a spinner: your film is queued, nothing is lost, and the expected time is on the screen.

Around the film we rebuilt the rooms you work in. The storyboard fills the right side with one card per shot, the player and timeline can be resized, the versions rail replaces the history drawer, and on a phone the player sits on top with the chat underneath and a handle to shrink it to a thin bar.

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Six answers before writing, the Stage look, three ratios with safe margins, and numbers checked against your site

Six answers with sources before writing. New: the Stage look, 16:9 / 9:16 / 1:1 cuts with safe margins, editable kit shots, numbers checked against your site.

  • Before anything is written, six answers about your product appear on the waiting screen, each with the page it came from; what your site does not say is marked as not said.
  • The Stage look: one light, your real screenshots in a dark room. Pick it from the look strip, switch to it when it is ready (about 5 minutes) and back again any time; the film you had stays.
  • Short cuts come in 16:9, 9:16 and 1:1 with platform-safe margins: the words and the picture stay out of the areas where Reels, TikTok, Shorts and square feeds draw their own buttons and captions. A preview toggle shows those areas.
  • Kit shots are editable in the Storyboard: each field has its own box with the limits written next to it, and a refused save says which box and why.
  • A thin site read is no longer a dead end: the page lists what it found, you add two lines of your own and a picture or two, and the same project goes on.
  • Every number in a film must come from your site or from your own note; a figure neither states is cut, so nothing is made up.
  • A showcase page with your consent: tick the box at export time (off by default), the film goes up 48 hours later, and you can take it down any time.
  • The website now states the current flow and capabilities consistently on every page, use cases, tools, templates, styles and blog included (no confirmation step, 16:9 film, 9:16 and 1:1 short cuts, what is free, what a credit buys); the editor header shows your account, with the language switch in its menu, and if your film sits unwatched for 24 hours one email reminds you it is waiting.

What it means for you: Your film is written from what your pages say, you can see where every line came from, and the vertical and square cuts are ready for the feeds without anything hidden under a button.

LaunchReel now reads your site first and answers six questions before it writes anything: what the product is, what it is for, the pain it removes, how it compares with alternatives, why you built it, and how a founder would pitch it. Each answer appears on the waiting screen as soon as it is ready, with the pages it came from. If your site doesn't say something, we say that instead of making it up.

You no longer need a web address to start. Type only your product's name and we look for your site, tell you which one we found ("We found legosx.io. Not right? Change it.") and offer a short list when we are not sure. The brief and the film are written in your site's language, whatever language this page is in.

There are no confirmation steps in the middle any more. The brief, the storyboard and the first cut follow on their own, and you verify your email once, afterwards, to keep, download or change the film. A "What we decided for you" card lists every choice with its reason (type, language, tone, colour, structure) and lets you change any of them. If the render machine is offline or the queue is slow, the page says so and we email you when the preview is ready.

Two more changes: films carry no voice-over for now, so the key lines come on screen as animated text, timed to reading speed; and what you type on the home page goes through a safety check first. Launch week: every credit pack gets +30% credits until 2026-10-15.

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Payments open, a free 720p copy of your first film, the 5-second ad, and an editor that works like a chat

Credit packs can be bought. Your first film is free with a small badge and a free 720p download; a 5-second ad in about 4 minutes; share links, buy in place.

  • Your first film is free and carries a small corner badge; the 720p copy is yours to download and keep, no credits used.
  • Share links on the film page: post it to X or LinkedIn straight from the player, and buy a Starter pack in place when you want the clean export, without leaving the project.
  • Just need a 5-second ad? Say so in the box: it is drawn first, in about 4 minutes, and the full film, about 30 seconds, is drawn only when you ask for it, about 2 minutes later.
  • The project page is now an editor: a timeline of your shots, a chat beside it, and changes made by describing them; the first 3 small changes on a film are included.
  • A brief card shows who the film is for and the one line that gets them there, with every decision listed next to its reason so you can change it.
  • An account page with your projects, your usage and your settings; sign in with your email, and come back to your last project from the home page.
  • Credit packs are open for purchase through Stripe, with refund-policy and contact pages to go with them; credits never expire.
  • Honest waiting: when the render machine is offline or the queue is slow, the page says so and we email you when the preview is ready.

What it means for you: You can get a shareable film for free, see exactly what we understood about your product before anything renders, and pay only when you want the clean file.

Credit packs are now open for purchase through Stripe's Managed Payments. Your first project is still free, and credits never expire. There are new refund-policy and contact pages to go with it.

Previews look cleaner. We fixed shots that rendered as a blank white block, improved the layout of window shots, and made them fit portrait video.

Email verification is stricter and kinder at once: a code is sent before anything is attached to a project, resends are rate-limited, and a project you started is easy to come back to with "Continue your last project". The storyboard page now shows each shot's title and one plain sentence instead of internal settings.

stylefilms

Every film gets its own look

LaunchReel now writes a look for your product, with its own colours, type, stage and pacing, so two different products no longer come out as the same film.

Instead of one template for everybody, each project now gets its own look sheet: palette taken from your site, a type pairing, a light or dark stage, the pace of the cuts, and the kinds of layouts used for numbers, steps and features. The storyboard and the render both follow it.

Openings and end cards vary too, and an opening the last few films used is avoided when another fits, so films for different products feel like different systems.

You can still change the colour, type, stage and mood from the style panel; the film is updated from your edit.

stylefilms

A cinematic dark-gold look

A new cinematic style: warm black stage, gold serif type typed out letter by letter, your site's own pictures full frame and cuts on black.

Pick the cinematic style for a film that should feel like a trailer rather than a slideshow. Lines are typed out in gold serif type on a warm black stage, your site's pictures fill the frame, and the beats cut on black.

It comes with its own shots: a wall of your pictures, a montage of your pages, numbers that count up, a typed statement and a cinematic end card.

editingworkbench

Change any shot by describing the change

After the preview, tell LaunchReel what to change in plain words. It edits just that shot, re-renders it and keeps the rest of the film as it was.

Once your preview is ready you get a timeline of your shots with a chat beside it. Say what you want ("make the second line shorter", "use the pricing screenshot here") and only that shot is rewritten and re-rendered.

Every version of a shot is kept, so you can go back to an earlier one. A credit is taken for an edit only when it changes the film, and it is given back if the edit fails.

When you are happy, export a clean version without the watermark in 1080p or 4K.

Earlier updates

  1. Navigation

    The order page header now has a My projects link that takes you back to your project list.

  2. Examples

    Watch the readvideo.ai launch film on the home page, and read its shot-by-shot making-of under Examples.

  3. Brand

    LaunchReel AI has its own logo and icon, on every page and in your browser tab.

  4. Language

    The whole site is available in Chinese at /zh, including pricing and the start page.

  5. Credits

    Buy one-time credit packs from $9 that never expire, with no subscription.

  6. Pricing

    Your first launch video brief, storyboard and watermarked 720p preview are free, no card needed.

  7. Launch

    LaunchReel AI is live: paste your product URL and get a launch video storyboard you can edit shot by shot.