Blog
Notes on making launch videos
How to make a product launch video with Claude Opus 5.5 (and why we still storyboard first)
A practical guide to using Claude Opus 5.5 to turn your landing page and README into a brief, shot list and on-screen copy, and why to storyboard first.
· 6 min read
Why we don't generate your launch video from a prompt
Text-to-video drifts off-brand, blurs UI text and regenerates everything on each edit. Here is why we build launch videos from real screenshots instead.
· 5 min read
Why product launch videos became viable with Claude Opus 5.5, and what still needs a human
What changed when Claude Opus 5.5 started writing motion-design scenes as code, why launch videos got cheap to change, and what still needs a human.
· 4 min read
How to make a launch video from a URL, step by step
How to turn a website URL into a launch video of about 30 seconds: what to prepare, what a URL tool reads, how to change one shot, where to post it.
· 6 min read
The Product Hunt launch video: what to show, how long, where to put it
A practical guide to a Product Hunt launch video: the first three seconds, what to show, how long, where to upload it, and how to make one from a URL.
· 6 min read
How to make a product demo video without screen recording
How to make a short product demo video from your website, not a screen recording: what a demo should show, why recordings age badly, and how to update one.
· 6 min read
SaaS explainer video: the script, the length and the structure
How to plan a SaaS explainer video: explainer vs demo vs launch video, a six-beat script, the right length, mistakes, and how to make one from a URL.
· 6 min read
What “code-generated video” means for launch films
Code-generated video is drawn by a program from a plan, not painted by a diffusion model. What it changes for a launch film, and where it stops.
· 4 min read