Blog
Notes on making launch videos
How to make a product launch video with Claude Opus 5.5 (and why we still storyboard first)
A practical guide to using Claude Opus 5.5 to turn your landing page and README into a brief, shot list and on-screen copy, and why to storyboard first.
· 6 min read
Why we don't generate your launch video from a prompt
Text-to-video drifts off-brand, blurs UI text and regenerates everything on each edit. Here is why we build launch videos from real screenshots instead.
· 5 min read
Why product launch videos became viable with Claude Opus 5.5, and what still needs a human
What changed when Claude Opus 5.5 started writing motion-design scenes as code, why launch videos got cheap to change, and what still needs a human.
· 4 min read