Pricing
Pay before you create or change a video.
One-time credit packs, nothing auto-renews. Sign in with a settled LaunchReel purchase and valid credits before using cost-producing features.
Paid access before creation
One-time credit packs, nothing auto-renews. Sign in with a settled LaunchReel purchase and valid credits before using cost-producing features.
Credit packs
Early-access pricing on every pack until November 30
Without a pack, your daily login credit goes to changing shots in a film you already have. A pack is what starts a new film.
One-time payments. Prices are in US dollars before sales tax or VAT; where tax applies, Stripe adds it at checkout and shows it before you pay. Nothing renews. Credits never expire and carry over. A typical launch video (the film, five shot edits and a clean 1080p export) uses about 60 credits.
What a credit buys
| Action | What it does | Credits |
|---|---|---|
| Regenerate one shot | Change a line, a screenshot or the timing; only that shot re-renders. | 2 |
| Change a shot from the chat | Pause, mark the frame, say what to change; the desk rewrites that shot and only it re-renders. A shot change is 2 credits; questions are free. | 2 |
| Back to an earlier version | Every shot keeps its versions; going back re-renders that shot. | 1 |
| Regenerate the whole storyboard | A fresh shot list from your corrected brief. | 20 |
| Another language of the film | Ask for "a Chinese version" and the desk makes the whole film again in that language, next to the one you have; the current film stays as it is and you switch between them. Refunded if it cannot be made. | 20 |
| Same film, new length or frame | Ask for the film at another length or in another frame (for example 9:16) and the desk makes it as a new version next to the one you have, a new film's work. Refunded if it cannot be made. | 40 |
| A new film | Every film, the first one after you buy a pack too: six answers, brief, storyboard, the 5-second ad, the preview of the full film and a 720p copy with a badge, from your URL. | 40 |
| Clean 1080p export | 1920×1080 MP4, no watermark, captions burned in plus an .srt file. Narration and an instrumental music bed by default; change either in the chat. | 10 |
| 4K export | 3840×2160 MP4 without watermark, drawn at 4K rather than upscaled, captions burned in plus an .srt file. | 20 |
| Another piece of music | Ask in the chat for another piece or a different style (lighter, calmer, more energetic…) and the film in the player is re-mixed with a new piece of music, same pictures. Up to 3 a day per film. Refunded if it cannot be made. Turning the music off or on again is free. | 2 |
| Voice the whole film again | Ask in the chat for the other voice (male or female) and the whole film is voiced again, start to finish, same pictures. Refunded if the voice cannot be made. Turning the narration off or on again is free. | 5 |
| Short cut export | One 5, 6, 8 or 10 second cut in 16:9, 9:16 or 1:1: one line, one picture, your name. Clean, no badge. | 6 |
| Short cut trio | Three short cuts: one length in all three ratios, or three lengths in one ratio. Clean, no badge. | 12 |
| All short cuts | All twelve: 5, 6, 8 and 10 seconds in 16:9, 9:16 and 1:1. Clean, no badge. | 24 |
| Film plus all short cuts | The full-length 1080p film and all twelve short cuts, for 28 credits instead of 34. | 28 |
| After Effects project (Pro) | Your film rebuilt in After Effects 2020 or later: one comp per shot, editable text and shapes with their keyframes, the narration and the rendered film as a guide. One charge per film version; downloading it again is free. | 150 |
Pricing questions
Why no subscription?
Because you only pay for what you make. Launches are occasional: a monthly fee would mostly charge you for the months you don't ship anything. So packs are one-time payments, nothing renews, and credits never expire. Buy again when you run out.
Can I use it without paying?
No. Creation, generation, changes and exports require sign-in and payment. Public samples, login and pricing remain accessible.
How many credits does a launch video take?
A typical one: the film (40), five shot edits (2 each) and a clean 1080p export (10), so 60 credits: the $39 Starter pack. A 4K export is 20 credits. A clean 16:9, 9:16 or 1:1 short cut of 5, 6, 8, 10 seconds is 6.
Do credits expire?
No. Unused credits carry over indefinitely, across all your products, on the email you bought them with.
Which formats, and is there sound?
The full film is 16:9, about 30 seconds, exported in 1080p or 4K with captions and an .srt. Short cuts of 5, 6, 8, 10 seconds come in 16:9, 9:16, 1:1 with platform-safe margins; their badge previews are included and a clean short cut is 6 credits. Narration is on by default: a female or male AI voice reads one or two lines per shot in the film's language, and you can switch it off. An instrumental music bed sits under it by default, and the chat changes it (lighter, calmer, another one, off).
Can I get a refund?
Yes, a full refund on a pack until you download a clean (unwatermarked) export. After a clean export has been downloaded, packs are not refundable. See terms.
Is tax included?
Prices are in US dollars before sales tax or VAT, and Stripe charges in US dollars. Where tax applies, it is calculated at checkout from your billing address and shown before you pay.
Not sure what a launch video should contain? Read the product launch video template or go back to the home page.