Hand-drawn style: product videos that feel sketched, not stock
The hand-drawn style makes a product video feel like someone explaining it on a whiteboard. Lines draw themselves on, notes appear one letter at a time, and shapes carry a small, steady wobble. It is the warmest of our styles and the most explanatory. It is also the newest, so please read the note on presets below.
What it looks like
- A light, paper-like background, dark ink lines and one marker color.
- Arrows, circles and underlines that wipe on to point at parts of your real screenshots.
- Labels typed in with a cursor, and a gentle wobble on the shapes that repeats exactly on every render.
Who it suits
- Explaining a workflow or a concept, not just announcing it
- Developer tools and B2B products with a diagram at their heart
- Onboarding and "how it works" videos that live on a landing page
Shot structure (30 seconds)
- 01Title card 3 sThe product name written on, with one underline.
- 02The problem 5 sA quick sketch of today's workaround, then a line through it.
- 03The screen 6 sA real screenshot, with a circle drawn around the part that matters.
- 04How it works 8 sTwo or three arrows between steps, each label typed in.
- 05The result 5 sThe outcome in one line, underlined.
- 06End card 3 sName, domain and a drawn arrow to the call to action.
Presets it uses
An honest note: our engine has no single hand-drawn brush preset yet. We build this look from reveal and type presets plus the engine's wiggle and noise expressions, which keep the wobble identical on every render. Ask for this style in the brief and we storyboard it from these parts.
- wipe-reveal
- wipe
- typewriter
- scale-pop-by-char
- fade-in
- fade-out
- wiggle (expression)
- noise (expression)
Questions
Is it actually drawn by hand?
No. The drawn-on lines and the wobble come from our motion engine, so every render is identical and any shot can be changed on its own. It is a hand-drawn look, not hand illustration.
Will you draw my product's interface?
No. Your real screenshots stay real, and the drawn elements point at them. We never sketch a made-up version of your screens.
Does it work in 9:16?
Yes. The vertical version is laid out again for a 1080×1920 frame rather than cropped from 16:9.
Try this style on your product
Paste your URL and name the style in your note. The brief and storyboard come back to you first, and the preview is free.