Black Friday and Cyber Monday promo videos, made from your page

Plan backwards from the date

Search interest in sale and gift topics tends to build in the weeks before the event, so the useful work happens earlier than the day itself. A film made on the morning of the sale is a film nobody has had time to schedule.

• Two weeks before: decide the offer and put it on your page. The film can only state what the page states.
• One week before: make the film and its short cuts, and read the first line the way a stranger would.
• The day before: schedule the posts and the email, and upload the 16:9 file where it will be linked.

What a sale video has to say

A good promo video carries three things and nothing else: the offer, the deadline and the address. Put the offer in the first shot, in the words your page uses, because the viewer decides in about three seconds whether this is for them.

Everything else is a distraction on a day when the viewer is comparing many offers. Leave out the company history and the full feature list, and send those who want more to your page.

From a URL to a film

Paste the address of the page that carries the offer, a product page or a landing page. LaunchReel reads it, writes a brief and a storyboard, and draws the film. If the offer is only in your head, put it on the page first, or say it in a sentence in the box, because the film repeats what you provide and invents nothing.

Cuts for every place it runs

The 16:9 film suits your landing page, YouTube and the top of a sales email. Short cuts of 5, 6, 8, 10 seconds come in 9:16 and 1:1 with platform-safe margins for stories, reels and feed posts. Captions are burned in, so the video reads with the sound off, and narration can be switched on or off.

For the structure behind it, see the product launch video template; for other kinds of product, the use-case pages.

Changing it in the middle of the sale

Sales change: a deadline is extended, a second offer is added. Pin the shot that carries the date, say what changed, and only that shot is redrawn. Every version is kept, so you can go back to the first one when the sale ends.

A checklist before you publish

Run through this list once the film is made. Each line takes under a minute and catches the mistakes that cost the most on a busy day.

• The offer in the film matches the offer on the page, word for word.
• The end date is on screen and on the page, in the same format.
• The address on the last frame opens the offer page without a login.
• The short cuts have the offer in the first shot, not in the last.