Holiday product videos for Christmas and New Year, made from your page

Three angles that fit the season

Pick one angle per film; three messages in one video is none.

• The gift: who it is for and why it is easy to give, for a product or shop that sells to people buying for others.
• The offer: an end-of-year deal, stated exactly as your page states it, with its end date.
• The new start: the problem a person wants gone in January, for tools and apps that people try with a resolution.

Keep the message true to the page

A holiday film is tempting to dress up with offers and promises that your page does not make. The film can only repeat what your page and your note say, and that is a feature: nothing in the video will disagree with the page the viewer lands on.

One film, several places

The 16:9 film suits your landing page, YouTube and a seasonal email. Short cuts of 5, 6, 8, 10 seconds come in 9:16 and 1:1 for stories, reels and posts, with margins that keep the words clear of each platform's buttons. Captions are burned in, and narration can be switched on or off.

The product launch video template shows the beats, and the use-case pages show how they change for a shop, an app or a developer tool.

Update it as the season moves

Late November asks for gifts, mid-December for last-minute orders, and the first week of January for fresh starts. Pin the shot that carries the angle, change it, and keep the rest. Every version is kept, so the gift version can come back next year.

A checklist for the holiday window

Holiday posts are scheduled in advance and skimmed in seconds. Check these four things before you schedule anything.

• One angle per film, and it is the first thing said.
• Any offer and its end date match the page exactly.
• The short cut works with the sound off and has its words clear of the platform's buttons.
• The address on the last frame opens the right page on a phone.

Mistakes that waste a holiday video

The common one is a film that tries to be a gift guide, a sale announcement and a new-year pitch at once. Another is a film made so late that nobody could schedule it. A third is a seasonal film whose offer has quietly ended, so keep the end date on the page and in the film, and take the film down when it passes.

Where the holiday film is linked from

Put the 16:9 film at the top of the landing page for the season, in the email that goes to your list, and on the video page where you keep your uploads. Use the short cuts in stories and reels with the offer in the first shot. Keep every link pointing at one page, so that a visitor who arrives from any of them sees the same offer and the same dates.